ClaimstormingSM services

Choosing the right claim is more than just a roll of the dice. Claims can make or break a product. And it's the ones that resonate most with your customers that really pay off big.

ClaimstormingSM services from Ideas To Go can help you identify and develop potential claims for new products, services or technologies, or enhance an existing product's positioning in the marketplace — bringing ownable claims to life.

Here's how it works:

• You bring your team, including technical, clinical and R&D representatives to seed the process with facts, figures and expert knowledge of the product, service or technology.
• Facilitators lead imaginative Creative Consumers® associates, along with your team, through a variety of techniques ranging from Obvious Innovation to Reverse Engineering.
• You uncover myriad claims including detailed attributes, metaphors, language alternatives and aspirational claims — creating consumer-driven statements that really resonate with customers.

For more information, read through our ClaimstormingSM services FAQs, or contact a facilitator.