Claimstorming® services

Choosing the right claim is more than just a roll of the dice. Claims can make or break a product. And it's the ones that resonate most with your customers that really pay off big.

Claimstorming® services from Ideas To Go can help you identify and develop potential claims for new products, services or technologies, or enhance an existing product's positioning in the marketplace — bringing ownable claims to life.

Here's how it works:

• You bring your team, including technical, clinical and R&D representatives to seed the process with facts, figures and expert knowledge of the product, service or technology.
• Facilitators lead imaginative Creative Consumers® associates, along with your team, through a variety of techniques ranging from Obvious Innovation to Reverse Engineering.
• You uncover myriad claims including detailed attributes, metaphors, language alternatives and aspirational claims — creating consumer-driven statements that really resonate with customers.

For more information, read through our Claimstorming® services FAQs, or contact a facilitator.