Consumers

More insightful consumer perspectives

As the pioneers in customer-centered ideation, we know that co-creating ideas with consumers is a key element in breakthrough concepts.

Our Creative Consumers® associates not only articulate the incremental ideas on any topic, but also the ingenious ones — from financial services to consumer packaged goods to emerging technologies. These diverse individuals are identified, recruited and trained using proprietary methodologies to help you go beyond reaction-only input — offering perspectives, insights, and unmet needs that not only drive your initiatives forward, but ground them as well.

Although they steep themselves in your category before a project, Creative Consumers® associates (CCs) are not marketers. They are engineers, musicians, homemakers, IT specialists, and small business owners — just to name a few occupations of the over 200 CCs across our three office markets.