Services

Processes with more power

Using flexible processes with objective facilitation, we design each project to our clients' unique specifications. The descriptions below provide a general gauge of the architecture and result of our core services.

New products and services: A productive process that typically includes ideation, concept development, and consumer reaction groups, resulting in hundreds of raw ideas and 8-12 professionally-written new product/service concepts.

Positioning: An intense process that includes the development of target-driven insights, benefits and reasons to believe — both in ideation and concept development — resulting in 4-8 professionally-written positioning concepts vetted by consumer reaction groups.

Claims: Our ClaimstormingSM services (link to claimstorming info/FAQ pages) process generates hard and soft claims for products, services, and technologies — resulting in a broad range of statements ready for consumer or internal testing.

Ethnography: Our Creative EthnographySM services (link to CE info/FAQ pages) process funnels in-home, at-work, or other target-specific area observation into ideation and concept development to uncover richer, more true-to-decision-making consumer motivations and behaviors.

Other Ideas To Go Services

New business opportunities: This forward-thinking process helps you identify areas of untapped opportunity within your organization - resulting in full vision concepts or detailed outlines for new directions.

Naming: A target-focused process that results in a large quantity of names ready for legal and regulatory review.

Packaging/Prototype optimization: A design- and enhancement-focused process that uses hands-on, interactive ideation to create 6-10 optimization outlines for further development and refinement.

Consumer/Trade promotions: A process that encompasses both product/service attribute ideation as well as promotional opportunities - resulting in 6-10 professionally-written concepts that communicate each promotion and its features.