Services

Processes with more power

Using flexible processes with objective facilitation, we design each project to our clients' unique specifications. The descriptions below provide a general gauge of the architecture and result of our core services.

New products and services: A productive process that typically includes ideation, concept development, and consumer reaction groups, resulting in hundreds of raw ideas and 8-12 professionally-written new product/service concepts.

Positioning: An intense process that includes the development of target-driven insights, benefits and reasons to believe — both in ideation and concept development — resulting in 4-8 professionally-written positioning concepts vetted by consumer reaction groups.

Claims: Our ClaimstormingSM services process generates hard and soft claims for products, services, and technologies — resulting in a broad range of statements ready for consumer or internal testing. (FAQs about ClaimstormingSM services.)

Ethnography: Our Creative EthnographySM services process funnels in-home, at-work, or other target-specific area observation into ideation and concept development to uncover richer, more true-to-decision-making consumer motivations and behaviors.

Other Ideas To Go Services