Shari Morwood
Innovation Process Facilitator (
)
Work Experience
- Lead worldwide primary and secondary market research for IBM plus held other positions in database marketing and customer information
- Futurist at IBM's T.J. Watson Research Center working on concepts 10 years out
- Major contributor to Hewlett Packard's entry into the small business computer market. In HP's Research lab worked on inks, printers, calculators and notebook computers
- Executive VP at TNS (the world's largest custom market research company) helped many clients in technology, telecommunications, entertainment and media such as Microsoft, Apple, NBC, AT&T and Verizon to create customer insights and marketplace measurements
Training
- Synectics training from John Prince
- Focus group moderator training at the RIVA Institute
Education
- San Jose State University, MA Library and Information Science
- San Jose State University, BA English
Fun Facts
- Studied belly dancing for 10 years
- Her hometown is San Francisco
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