Ideas To Go Welcomes New Creative
Consumers® associates

Innovation and ideation expert adds more in-demand consumer segments to world-renowned consumer pool

Minneapolis—May, 2011— Ideas To Go, an innovation process consulting firm, announces the hiring of 34 new Creative Consumers® associates across the three Ideas To Go markets of Minneapolis, Morristown/NYC, and Orlando.

With this new group of consumers, Ideas To Go offers clients more fresh perspectives for in-demand consumer segments—including mothers of young children, small business owners, and the highly sought-after Generation Y demographic.

"Companies are realizing that after several years of economic hardship and cost reduction, innovation is a key driver to future revenue and market share growth," said Ideas To Go President Charlie Hartwell. "Given the increase in demand for our services, we are excited to enlarge our pool of Creative Consumers® associates."

To become a Creative Consumers® associate, candidates must first pass a creative-ability test. Candidates are then invited to a four-hour, on-site interview that assesses thinking skills, group interaction abilities, and the talent to generate and articulate new ideas. After the interview day, the top candidates from an initial pool of hundreds return for an intense three-day creative process training.

"It's vitally important that our Creative Consumers® associates are the most innovative and articulate consumer panelists out there," said Ideas To Go Manager of Operations Janel Stewart. "Our entire company, including the owners and president, invests time in screening, interviewing, and training the carefully-selected consumers who will become Creative Consumers® associates."

Ideas To Go has been using Creative Consumers® associates to co-create ideas with clients on projects ranging from food, to household goods, to financial services for over 30 years. Creative Consumers® associates are identified, recruited and trained using proprietary methodologies so they can clearly articulate perspectives, insights, and unmet needs, and generate ideas with client teams.

Ideas To Go also plans to train additional Creative Consumers® associates in Fall 2011 to anticipate clients' end-of-year innovation initiatives.

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