Ideas To Go Announces New Ownership Team

October, 2011— Ideas To Go announces a change in leadership. While maintaining their current roles as Innovation Process Consultants, four of Ideas To Go's Facilitators have added the role of Principal to their responsibilities.

Previous shareholder, Principal and now Chairman Ed Harrington is joined by a new leadership team consisting of President Beth Storz, Vice President of Innovation Adam Hansen, Vice President of Customer Experience Christine Haskins, and Vice President of Business Development Susan Robertson. With collective knowledge and experience grounded in successful, diverse careers in product development, brand management, innovation, marketing and business development prior to joining Ideas To Go, the team brings more than 50 years of combined strategic facilitation and moderating expertise to their new roles.

While designing and leading idea development sessions remains the team's main focus, their roles as both facilitators and principals helps elevate project commitment, creativity and consumer engagement for all of their clients. Future plans for the company include expanding into a new market, enhancing online ideation capabilities, and adding a greater variety of opportunities for clients to work with Ideas To Go's panel of Creative Consumers® associates.

Since 1979, Ideas To Go has provided Fortune 500 companies with ideation and concept development. The philosophy is as simple as it is effective: bring clients together with their customers to co-create winning concepts in the areas of new product, positioning and naming opportunities—or any business challenge that requires objective facilitation to deliver strategic, creative, actionable results.

"We're excited to take on the challenge of leading the company," says President Beth Storz. "As leaders in innovation, we help our clients discover ingenious, meaningful solutions to their business opportunities. As we enter this new phase, our goal is to achieve even greater levels of innovation while continuing to improve our service to our clients."

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