Ideas To Go announces the hiring of new Innovation Process Facilitator, Shari Morwood

Minneapolis—January, 2011—Ideas To Go announces the hiring of new Innovation Process Facilitator, Shari Morwood.

Shari brings many years of experience in the technology industry, including positions in marketing and sales, market intelligence and research and development at IBM, Hewlett-Packard, and TNS. On the client side Shari held various key positions including responsibility for IBM’s worldwide market research. She also managed strategy, market intelligence and database marketing for the Americas, a $40B sales division. At HP, Shari was part of the team that developed the line of small business computers which grew to more than 30% market share. She has also worked on generating new product ideas and concept testing in the labs of both IBM and HP. On the supplier side as Executive VP at TNS (the world's largest custom market research company) she worked with many clients in telecommunications, entertainment and media and technology such as Microsoft, Apple, NBC, AT&T and Verizon to create customer insight and measurements.

"We are thrilled to have Shari join our world class facilitator team. Shari adds knowledge and technology expertise that will help us serve existing and new client needs even better, as well as helping us explore new industries," said Ideas To Go President Charlie Hartwell.

She has training in Synectics ideation methodology as well as focus group moderation at the RIVA Institute. Her home office is the Morristown, NJ branch of Ideas To Go.

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