Expand your approach to innovation

We work with Fortune 500 companies to infuse true consumer perspectives into every phase of their development cycle—including integrating into several key phases of the Stage-Gate® process*. Our strength lies in the chemistry between the objective facilitation of your strategic initiatives and the creative voice of your customer.

A 2007 Booz Allen Hamilton report* found that companies that directly engage their customer base had twice the return on assets and triple the growth in operating income of the other survey respondents. When listing the reason for their success, high-level innovators among 1,000 publicly held companies, identified two key factors: strategic alignment of their innovation strategies and overall corporate strategy, and listening to their customers. The survey found, "They all have processes in place to pay close attention to their customers in every phase of the innovation value chain, from idea generation to product development to marketing."

And when it comes to customer-driven innovation, Ideas To Go's Creative Consumers® associates truly set us apart. Our Creative Consumers® associates are individuals who articulate insights and unmet needs in a proactive, unbiased way. They are trained to steep themselves in your category before the ideation, then offer ideas that are both incremental in innovation as well as further afield to give you a full range of possible solutions.

Learn how Ideas To Go can help propel your innovation efforts forward.

* A trademark of Stage-Gate International.
**Source: strategy+business, "The Customer Connection: Our Annual Report on the Global Innovation 1000." Booz Allen Hamilton. Winter 2007.