Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Tune in: 3 Practical Ways to Turn Naysayers into Innovators - Radio Interview
Tune in: 3 Practical Ways to Turn Naysayers into Innovators - Radio Interview
Turning Naysayers into Innovators Adam Hansen, co-author of Outsmart Your Instincts, joins The Price of Business Radio host Kevin Price, of Bloomberg’s Business Network in Houston, TX, to discuss the ...
Read Our Fortune Article: Why No One at Work Wants to Be Your Friend
Read Our Fortune Article: Why No One at Work Wants to Be Your Friend
Fortune magazine recently asked me to answer the following question: What are some strategies for making allies in the office? Drawing from a few concepts found in the book I co-authored, Outsmart ...
What Cognitive Bias is Ruining Your Valentine's Day?
What Cognitive Bias is Ruining Your Valentine's Day?
Cognitive Biases are the collection of mental shortcuts that have evolved over time, shaping our view of the world. They were once a useful tool to keep us safe from threats (like hungry tigers) and ...
Negativity is a Downer: a Reading from Outsmart Your Instincts
Negativity is a Downer: a Reading from Outsmart Your Instincts
At our book launch party last week, Ideas To Go Chairman and co-author Ed Harrington read from sections of Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company ...
Escaping Groundhog Day and Embracing Innovation
Escaping Groundhog Day and Embracing Innovation
February 2nd always brings me to one question: Why have I seen Groundhog Day so many times? Sure, I’m a Bill Murray fan, Andie MacDowell is perfectly cast, and we get to enjoy the great, departed ...
Watch This Donkey Overcome Cognitive Biases
Watch This Donkey Overcome Cognitive Biases
Sometimes, you can't just follow the crowd.  It's a lesson the donkey in this video seems to have learned well!  Rather than following his friends over the fence, he finds another, more innovative ...