Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Innovation and Cognitive Biases: An Interview with Beth Storz in Huffington Post
Innovation and Cognitive Biases: An Interview with Beth Storz in Huffington Post
Ideas To Go President Beth Storz recently spoke with Phil Simon from Huffington Post about our book, Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward. ...
Read Our Forbes Interview: Why Your First Instincts Can Hamper You
Read Our Forbes Interview: Why Your First Instincts Can Hamper You
Our very own Adam Hansen was interviewed by Kare Anderson at Forbes in advance of the launch of our book, Outsmart Your Instincts: How The Behavioral Innovation™ Approach Drives Your Company Forward. ...
Three Practical Ways to Turn Naysayers into Innovators
Three Practical Ways to Turn Naysayers into Innovators
Innovation Excellence recently featured my article on Negativity Bias, and the best ways to overcome it. Read the entire article on their website, and enjoy an excerpt below.   Three Practical Ways ...
A Year In Review: Our Favorite Posts from 2016
A Year In Review: Our Favorite Posts from 2016
As we wind up 2016, we're taking a look back at our most popular posts of the year. Read on for info on Cognitive Biases, Creativity and the origins of Forness® thinking. All of us at Ideas To Go ...
Confabulation and How I Know Santa Is Real
Confabulation and How I Know Santa Is Real
  When one of my sons was in 5th grade, he was struggling with the existence of Santa Claus. He asked, "Mom, is Santa real?"   It's a tough moment as a parent. Rather than answer—and possibly crush ...
How Did Forness Thinking Come To Be?
How Did Forness Thinking Come To Be?
November, 2016 Newsletter During the summer of 2016, Ideas To Go CEO Ed Harrington sat down with Ideas To Go Creator Fred Meyer—along with Fred's daughter, Kim Greene. They spoke about how Fred got ...