Our thoughts on innovation, creativity and the Voice of the Customer.
Which Research is Better for Exploring Opportunities—Breadth or Depth?
One of the greatest challenges in building out an innovation pipeline is figuring out where a brand can go next. This type of opportunity space exploration is really important to get right, right off ...
Let's Push for Opportunity Discovery We have previously talked about the four elements of creativity in Idea Generation. But when it comes to Opportunity Discovery—the step before idea ...
For my sister’s most recent birthday, we decided to go to Iceland. The Nordic island nation is one of the “it” places to travel these days—and everyone who has gone there has documented it ...
What the Clue Giver in $100,000 Pyramid Must Overcome
Spoiler: The Curse of Knowledge. When we are on the expert side of a field of knowledge, we can’t easily “unknow” or disentangle parts of that knowledge. We’re not really in a position to do a good ...
Tune In: Ed Harrington Interviewed for The Small Business Advocate Podcast
Ideas To Go CEO Ed Harrington was recently featured on The Small Business Advocate podcast, hosted by Jim Blasingame. Their first segment covers the many touch points involved in attracting customers ...
In the previous article, we discussed two ways of Reframing Risk: Balancing Risks of Commission with Risks of Omission The Risk-Opportunity Equation This time, we’ll consider: The Logic of Risk by ...
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