Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Negativity Bias
Negativity Bias
What is Negativity Bias?  Negativity Bias refers to the brain giving more weight to negative events, even in the presence of equally important positive events. In this sense, bad is stronger than ...
Conformity Bias
Conformity Bias
What is Conformity Bias? Conformity Bias is the force behind our desire to fit in. We will almost always push for a homogenous consensus within a group to create harmony. This originates from hunter ...
Availability Bias
Availability Bias
What is Availability Bias? Availability Bias refers to how our minds retrieve information from the most recent memories first. Along with the most recent events, emotionally charged memories are also ...
Status Quo Bias
Status Quo Bias
What is the Status Quo Bias? Status Quo Bias makes us default to keeping things the same. When new opportunities arise, we would rather stay with what we have than switch to something new. In other ...
Curse of Knowledge
Curse of Knowledge
What is the Curse of Knowledge? When under the Curse of Knowledge, we assume people know more about a topic than they actually do. We are especially susceptible to the Curse once we gain expert level ...
Confirmation Bias
Confirmation Bias
What is Confirmation Bias? Confirmation Bias causes us to seek out and then interpret information based on our preexisting beliefs. Let’s say there are two sides to an argument, Side A and Side B. I ...