Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Reframing Risk, Part One
Reframing Risk, Part One
“The revolutionary idea that defines the boundary between modern times and the past is the mastery of risk: the notion that the future is more than a whim of the gods and that men and women are not ...
How to Write Winning Concepts
How to Write Winning Concepts
    How to Write Concepts A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula—for positioning concepts that means an insight, ...
Why You Need To Start Questioning Your Fears
Why You Need To Start Questioning Your Fears
image credit: Courtesy of Catherine Ledner / Getty Images Author and "Questionologist" Warren Berger gives our book a shout in his recent article, "Why You Need to Start Questioning Your Fears." ...
How to Run an Effective Meeting
How to Run an Effective Meeting
The Monotony of Meetings Meetings have a reputation for being unnecessary and mundane, a place for people with authority to establish themselves and lay down their objectives. Most of us have been ...
Innovation Intelligence vs. Innovation Wisdom
Innovation Intelligence vs. Innovation Wisdom
Fashion isn’t just about clothes—music, cinema, food, and yes, even business activities go in and out of fashion. So it should come as no surprise that people working in innovation are attuned to the ...
Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
  Most organizations constantly look for innovative thinking, and they regularly ask employees to come up with new ideas. The problem is, they don’t always arm their people with the tools or ...