Articles on Innovation

Ideas To Unlock Your Creative Potential

Quiz: Insights vs Reverse Benefits
Quiz: Insights vs Reverse Benefits
Test Your Knowledge of Consumer Insights Take the quiz below to see if you can spot the difference between an insight and a "reverse benefit." Insights are broad truths about consumers' lives and/or ...
Tough, Real-World Innovation
Tough, Real-World Innovation
Behavioral Science Behavioral science isn’t a sentimental, simplistic view of humans, but a rich, rewarding understanding of what’s actually going on with us. When we apply behavioral science to ...
Experimental, Not Prosecutorial
Experimental, Not Prosecutorial
The Behavioral Innovation™ Approach The Behavioral Innovation™ Approach finds the shorter list of instincts and combinations of instincts behind the multitude of behaviors of your customers and your ...
Energy-Releasing and Sense-Making
Energy-Releasing and Sense-Making
Behavioral Innovation Cognitive Biases make innovation difficult. From the momentum-killing lead shoes of Negativity Bias to the limiting blinders of Availability Bias; from the “stay-in-bounds” ...
Update Your Human OS
Update Your Human OS
The Latest and the Deepest The three-pound wet computer between our ears hasn't had a hardware upgrade in about 120,000 years. The great news: We don’t have to wait millennia for the latest and ...
Implement The Behavioral Innovation™ Approach Today!
Implement The Behavioral Innovation™ Approach Today!
The Behavioral Innovation™ Approach (BI) was designed to be learned easily and applied immediately. We have shown that even ten minutes of training in BI can be instantly put to use to generate ...