Forness® thinking is at the root of every Ideas To Go project. We teach each and every client team the importance of looking first at what's good about an idea—and then seeing how they might make that idea better. It works incredibly well for those working in the trenches of innovation and new product development. But how did this simple, yet powerful method come to be? This past summer, Ideas To Go CEO Ed Harrington had the opportunity to ask Ideas To Go Creator Fred Meyer all about it.
You're a screenwriter working on a brand new project—but the only direction you have from the network is the title "Sharknado." Do you just run with it...or come up with a hundred reasons why it won't work? If you guess the latter, you're in good company. Negativity Bias is one of the most pervasive Cognitive Biases—but the Sharknado franchise has a lesson for all of us about how to turn negative thinking on its head and go for gold.
Ideas To Go President Beth Storz shares, "I can't stop thinking about, talking about, or listening to Hamilton...because it really is THAT good. But this history-making historical musical really steals the show from several cognitive biases that could have stopped the production from becoming a reality—if they had entered the scene. So, hats off to you, Lin-Manuel Miranda. Here are a few of the biases I think you totally crushed."
Think about it: it flexes, it bends, it adapts to new surroundings. And it’s hard-wired for momentum. We’re not just talking about the Slinky—we’re also talking about your brain. And while your brain may be hard-wired with Cognitive Biases that make it hard to innovate, it also holds great potential for flexibility, movement and (yes!) fun.
Katie Franke is a Marketing Communications Specialist and Concept Writer at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.