Spotify: Eric Solomon, Director - Global Brand Strategy
REI: Ben Steele, CCO
Johnson & Johnson:Alison Lewis, CMO
PepsiCo: Simon Lowden, President, Global Snacks Group
McDonald's: Deborah Wahl, CMO
The flagship conference brings leading academics and practioners together for a unique balance of rigorous research and on-the-ground experience. The Yale Center for Customer Insights is the leading institution using Behavioral Economics and Social Psychology to study consumer and customer behavior, and insights.
Get the best price available when you register with Ideas To Go's Platinum Discount Rate of $200 off the Standard Pass Rate: simply use Discount Code ITG200when you register. If you're interested in attending, purchase tickets directly from the conference website.
Ed Harrington is CEO of Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer. He also sits on the Advisory Board for the Yale Center for Customer Insights.
Ed Harrington is CEO and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development. He co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward."