We're getting ready for this year's Yale Customer Insights Conference which takes place May 6 - 7 in New Haven, Connecticut. This year's speakers include:

  • Spotify: Eric Solomon, Director - Global Brand Strategy
  • REI: Ben Steele, CCO
  • Johnson & Johnson: Alison Lewis, CMO
  • PepsiCo: Simon Lowden, President, Global Snacks Group
  • McDonald's: Deborah Wahl, CMO
The flagship conference brings leading academics and practioners together for a unique balance of rigorous research and on-the-ground experience. The  Yale Center for Customer Insights is the leading institution using Behavioral Economics and Social Psychology to study consumer and customer behavior, and insights.

Get the  best price available  when you register with Ideas To Go's Platinum Discount Rate of  $200 off the Standard Pass Rate: simply use Discount Code  ITG200 when you register. If you're interested in attending, purchase tickets directly from  the conference website

Ed Harrington is CEO of Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer. He also sits on the Advisory Board for the Yale Center for Customer Insights.

©2016 Ideas To Go, Inc. All rights reserved.

Ed Harrington

Ed Harrington is CEO and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development. He co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward."