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Our 2020 Innovation Reading List

Let's face it, things are weird right now. We're redefining "normal," and "workspace," and even "personal" space. Aside from a safe, healthy world—and a night out with friends—the next best thing we can wish for is a little creative inspiration while we are staying at home. Introducing our Unlock-Your-Creativity-From-Home Book List.

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Creativity Rules: Get Ideas Out of Your Head and Into the World

Much like the Creative Process we use in our work, author Tina Seelig breaks down her version of the ideas-to-fruition cycle—that she teaches in her creativity course at Stanford University—in this inspiring book. And since we know many of our great ideas come when we least expect them (and we never know what to expect next anyway now), this is a great way to reignite your idea and concept generation spirit!


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I Have an Idea!

The simple magic of one great idea is always something to celebrate. In this inspirational kid's (and kids of all ages) book, acclaimed children's author Hervé Tullet, creatively explores how to find an idea, the frustration of chasing the wrong one, and what to do with it once you find the right one. Beautifully illustrated and fun-to-read, this will be a go-to for anyone who loves (or wants to love) the creative process!

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Keep Going: 10 Ways To Stay Creative in Good Times and Bad

These days, we all need a creative pep talk. NY Times best-selling author Austin Kleon offers ten simple rules for staying creative, focused, and authentic. Whether you read it in one sitting, or marinate in a few pages at a time, you’ll find motivation to remember what’s important: keep working, keep playing, keep creating.


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Clearer, Closer, Better: How Successful People See the World

Successful people see the world differently, and according to NYU psychology professor Emily Balcetis, anyone can set and meet their goals using the same “perceptual illusions” as entrepreneurs, athletes, artists and celebrities. Combining science with personal stories, this tour of perception will help you see fresh possibilities through a new frame of reference.

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The Runaway Species: How Human Creativity Remakes the World

What happens when neuroscientist David Eagleman and composer Anthony Brandt team up to ask the question: “What lies at the heart of humanity’s ability—and drive—to create?” Drawing examples from science, product design, music, and art, this book explains how our mind’s ability to bend, break, and blend opens the door to a more creative future.

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The Making It Guide To Crafting

“You feel ready to tie-dye? Looks like we both bit off more than we could glue.” Crafting enthusiasts and pun masters Amy Poehler and Nick Offerman’s competition series Making It offers a guide to unleash your creative side. If quarantine has you yearning to try something new, these DIY projects will introduce you to woodworking, paper crafts and fiber arts—no matter your skill level.

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Nikola Tesla For Kids: His Life, Ideas, and Inventions, with 21 Activities

Nikola Tesla was considered a "mad" genius during his time, who envisioned many impossible things ― that later generations made into realities. This 2020 AAAS/Subaru Excellence in Science Finalist not only tells the story of this eccentric visionary in a way younger readers can relate to, it also has fun scientific activities and experiments that will ignite the imaginations
and creative energies of the young and old.

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Big Magic: Creative Living Beyond Fear

The creative process is something that is applied to everything from art and writing, to business and finance. In this book, celebrated author, Elizabeth Gilbert, provides her insight and experience in the hard, yet satisfying work that goes into being creative―and illustrates how to push past fear and doubt to open yourself up to new ideas. This is the most self-help-iest book on our list!

So there you have it―plenty of good reads to choose from as we hang out at home this summer. Is there one that particularly catches your eye? What would you add to the list? Let us know, and happy reading!

For additional recommendations, check out our reading lists from past years: 2019 (Behavioral Innovation), 2018 (adults and kids), 2017 (kid's books), 2016, 2015.

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Ideas To Go

Ideas To Go is an innovation agency that leads start-ups to Fortune 500 companies through insights exploration, ideation, and idea and concept development while incorporating the voice of the consumer.