KirstenLynch at Yale Center for Customer Insights

Kirsten Lynch, Chief Marketing Officer for Vail Resorts and Keynote Speaker at the Yale School of Management 2016 Customer Insights Conference, recently sat down with the Center for Customer Insights to discuss social media, risk-taking and how insights help drive strategy for the Vail Resorts. 

Cick here to read the full interview. Questions include:

How do you define an insight? 

What role do insights play in your organization / work?

How has the rise of social media changed the marketplace?

How does past failure inform your strategy and decision-making?

Versus when I started, the work landscape now is more ________.

Click through to the Yale School of Management Insights Review to find out Kirsten's answers, as well as learn more about this year's Customer Insights Conference.


Ed Harrington is CEO at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

©2016 Ideas To Go, Inc. All rights reserved.

Ed Harrington

Ed Harrington is CEO and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development. He co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward."