There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it feels like when we run consumer immersion sessions. Although these multi-participant sessions run on a complicated schedule, they’re usually very high energy—and often very energizing. And even if they start out feeling a little overwhelming, they result in really happy clients who also uncover some really new territory.
So what’s the recipe for success when it comes to consumer immersions?
A wide range of stimulating activities, including:
Of course, recipe or not, working with consumers is little bit of a wild ride. And that’s what makes consumer immersions so exciting—delving into the unknown. With the right mix of planning and structure, combined with creative range and flexibility, you’ll be sure to walk away with fresh new ideas that are actually rooted in the needs, wants and opportunities of your target consumer. A recipe for success, indeed.
Beth Storz is President and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.
Photo credit: Happy My Birthday by Hamed Saber
©2017 Ideas To Go, Inc. All rights reserved.
Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.
1730 New Brighton Blvd., Suite 104-238, Minneapolis, MN 55413