I recently interviewed K. Sudhir, Professor of Marketing at the Yale School Of Marketing, about working with big data, store brands, and how he defines an insight. He explained the growing role of Big Data in marketing, and its exciting prospects for the future of insight generation.
Watch the interview below, then check out our most recent newsletter for the complete article:
Ed Harrington is CEO and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development. He co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward."