Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Adam Hansen

Adam Hansen is co-author of the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward," and Innovation Process Facilitator at Ideas To Go – an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development.

Embracing the Mystery of Opportunity Exploration
Embracing the Mystery of Opportunity Exploration
For those of us that work in innovation, this next statement will not come as a surprise. Opportunity Exploration is the most mysterious part of the innovation process. Just think about the words we ...
What the Clue Giver in $100,000 Pyramid Must Overcome
What the Clue Giver in $100,000 Pyramid Must Overcome
Spoiler: The Curse of Knowledge.  When we are on the expert side of a field of knowledge, we can’t easily “unknow” or disentangle parts of that knowledge. We’re not really in a position to do a good ...
Reframing Risk, Part Two
Reframing Risk, Part Two
In the previous article, we discussed two ways of Reframing Risk: Balancing Risks of Commission with Risks of Omission The Risk-Opportunity Equation This time, we’ll consider: The Logic of Risk by ...
Reframing Risk, Part One
Reframing Risk, Part One
“The revolutionary idea that defines the boundary between modern times and the past is the mastery of risk: the notion that the future is more than a whim of the gods and that men and women are not ...
Innovation Intelligence vs. Innovation Wisdom
Innovation Intelligence vs. Innovation Wisdom
Fashion isn’t just about clothes—music, cinema, food, and yes, even business activities go in and out of fashion. So it should come as no surprise that people working in innovation are attuned to the ...
Olympic Snowboarding: Creativity Relies on Culture
Olympic Snowboarding: Creativity Relies on Culture
Image via The Daily Beast Snowboarding has a very different feel than other sports, and nothing highlights that better than the Olympics. We all see it—competitors cheer for each other and just want ...