Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Beth Storz

Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.

Why Do You Need Stimulus in Opportunity Exploration?
Why Do You Need Stimulus in Opportunity Exploration?
As an innovation facilitator, I love helping teams uncover new directions that their brands can go in. A great process to do this through is Opportunity Exploration. But, (full disclosure) these ...
Tight On Time? Start Your Concept Development Plan Off at a Sprint
Tight On Time? Start Your Concept Development Plan Off at a Sprint
  If you’re like me, you plan and plan (and plan) to ensure everything on your “To Do” list gets completed in a balanced way. Then, reality hits. And I find myself thinking, “Where did the time go? ...
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Top 5 Reasons To Refine Your Concepts With Creative Consumers® Associates
Concept Development isn't just about crafting an initial round of concepts from the best ideas. It's also about refining those concepts to optimize their messaging and impact—best done when utilizing ...
5 Steps for Success In Consumer Immersion
5 Steps for Success In Consumer Immersion
There is nothing more rewarding than an innovation session that goes exactly to plan, feels a bit like chaos (at times), and then results in fantastic insights and output. That’s kind of what it ...
Fortune Features Beth Storz: Why No One at Work Wants to Be Your Friend
Fortune Features Beth Storz: Why No One at Work Wants to Be Your Friend
Fortune magazine recently asked me to answer the following question: What are some strategies for making allies in the office? Drawing from a few concepts found in the book I co-authored, Outsmart ...
Confabulation and How I Know Santa Is Real
Confabulation and How I Know Santa Is Real
When one of my sons was in 5th grade, he was struggling with the existence of Santa Claus. He asked, "Mom, is Santa real?"   It's a tough moment as a parent. Rather than answer—and possibly crush ...