Articles on Innovation

Ideas To Unlock Your Creative Potential

Beth Storz

Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.

Confabulation and How I Know Santa Is Real
Confabulation and How I Know Santa Is Real
Avoiding Confabulation, at Christmas and with Consumers When one of my sons was in 5th grade, he was struggling with the existence of Santa Claus. He asked, "Mom, is Santa real?"   It's a tough ...
How Hamilton Crushed It (Cognitive Bias, That Is)
How Hamilton Crushed It (Cognitive Bias, That Is)
Production image by Joan Marcus I can remember thinking how annoyed I was when people would gush over Hamilton, when it first became popular. I kept thinking, "I'm sure it's really good. But COME ...
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
The Trials and Tribulations of Perceivers and Judgers in Creative Problem Solving
Everyone has a hidden talent, right? Some can juggle, others can solve a Rubik’s Cube in seconds, while others can bend into pretzel-like shapes.   My talent? I can spot people with the Myers-Briggs ...
Beth Storz Moderates A Panel Discussion at the Yale Customer Insights Conference
Beth Storz Moderates A Panel Discussion at the Yale Customer Insights Conference
Earlier this month I had the opportunity to moderate a discussion at this year's Yale Customer Insights Conference. The panelists offered unique perspectives on digital and sharing economies, how ...
When Great Minds Don’t Think Alike
When Great Minds Don’t Think Alike
I recently came across this article in the New York Times on a study, led by evolutionary behavioral scientist Dr. Gad Saad, that examines the role of culture in creativity, and specifically compares ...
ITG in Entrepreneur Magazine: What's the Best Way to Drive Tech Innovation?
ITG in Entrepreneur Magazine: What's the Best Way to Drive Tech Innovation?
Recently, I sat down with a columnist from Entrepreneur magazine. The theme of our discussion was, "What's the best way to drive tech innovation at my company?" Below is an excerpt from the complete ...