Articles on Innovation

Ideas To Unlock Your Creative Potential

Beth Storz

Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.

Giving Thanks for Great Clients
Giving Thanks for Great Clients
In a month that reminds us all to give thanks, we're thankful we get to team up with such great clients. We are so lucky to work with people who give us the opportunity to stretch their thinking, try ...
Product Positioning: What's Your
Product Positioning: What's Your "So What?"
Positioning Products with Functional and Emotional Benefits When working on positioning statements with clients, we start by finding a unique, true consumer insight grounded in a need or problem, and ...
Not All Innovation Consultants Are Created Equal
Not All Innovation Consultants Are Created Equal
The Value of Objective Facilitation Do you want a consultant who gets as deep into your data as you are? Someone who will tell you what to do? You might want that—but the question is, do you need ...
Bringing Focus to the Fuzzy Front End
Bringing Focus to the Fuzzy Front End
How To Get The Most Out of the Early Stages of Innovation The Fuzzy Front End is called “fuzzy” because it refers to the early stages of innovation. It’s the point where you’re not quite sure of ...
How To Innovate in All Directions for Business Success
How To Innovate in All Directions for Business Success
Innovation from All Angles There are so many different ways to be innovative. I recently attended a conference on Sustainability at the Yale Center for Customer Insights and heard Gary Hirshberg, ...
What To Do About Identical Products
What To Do About Identical Products
How To Differentiate Similar Products  We had a client come to us shortly after an acquisition with an interesting challenge. The company ended up with three products that are pretty much exactly the ...