Articles on Innovation

Ideas To Unlock Your Creative Potential

Cris Swenson

Cris Swenson is a former Project and Facility Manager at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

Bringing Consumer Feedback Out of the Dinosaur Age
Bringing Consumer Feedback Out of the Dinosaur Age
Get More From Consumer Research  Focus groups are as ancient as dinosaurs. The traditional model begins with the internal development of an idea and progresses to target consumer reaction groups and ...