Our thoughts on innovation, creativity and the Voice of the Customer.
Dina Pancoast is a Creative Process Designer and Facilitator as well as the developer of Ideas To Go’s Behavioral Innovation® Workshop. Dina has a BA from Sarah Lawrence College and also studied mime and physical theatre at the Ecole Internationale de Theatre Jacques Lecoq in Paris. Prior to joining Ideas To Go in 2014, Dina worked in the media industry as a creative process and strategy expert for radio, television, newspaper, and digital properties. Trained in Creative Problem Solving in 2004, she has facilitated hundreds of sessions for clients in every industry imaginable.
The Biggest Mistake in Opportunity Exploration
The Biggest Mistake in Opportunity Exploration We often talk about innovation as a “pipeline.” If you break it down into the simplest of terms, you have: Opportunity Exploration at the beginning. ...
What I Wish For: Musings About Innovation from the Innovation Trenches
A client with whom I have developed a strong working relationship over the past two years recently asked me, “What changes would you make to the process and/or what your clients are doing that you ...
3 Lessons Olympic Figure Skating Teaches Us About Incremental Innovation
While Disruptive Innovation can feel highly satisfying for everyone involved, more often than not we, at Ideas To Go, are engaged to help with Incremental Innovation…making existing products or ...
Cleaning Out The Innovation Cobwebs: How To Get Better, Fresher, More Abundant Ideas
I am an innovation process consultant. So it should come as no surprise that I am FOR innovation. Uncovering the next new thing is nothing less than awesome. But I should clarify, I’m for all ...
Photo credit: Muppets Tonight Clients who have not yet worked with Ideas To Go often wonder how we help teams stretch their thinking to develop new ideas in ideation sessions. Stimulus lists, an ...
Often, when I am speaking with a new or prospective client, they will ask me, “What about Design Thinking? Does Ideas To Go use Design Thinking?” Our process and design thinking are sort of like ...
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