Ed Harrington is CEO and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development. He co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward."
Focus Groups & Consumer Insights: Why Working with Consumers is Worth It
Place Consumers at the Center of Product Development I came across an article from the BBC about the origin of the phrase ‘focus groups.’ The article notes that the term has its origins in ancient ...
A Suitcase Without Wheels: A Lesson in Availability Bias
Our 8-year-old nephew was visiting us and spotted a wonderful old suitcase from the 1950s. “What’s that?" he asked. “That’s a suitcase, Hank.” Hank’s face adopted a very quizzical expression. ...
UBER STUPOR I recently learned of the phenomenon of people getting into someone's car assuming it is their Uber ride. As the driver and totally private citizen sits there, someone grabs the door ...
Bypass the Brain's Default Mode to Improve Innovation
Every business relies on cutting-edge ideas to stay ahead of the competition. Success hinges on maximizing the efforts needed to take a product from idea to development to launch. An important ...
What Cognitive Bias is Ruining Your Valentine's Day?
Cognitive Biases are the collection of mental shortcuts that have evolved over time, shaping our view of the world. They were once a useful tool to keep us safe from threats (like hungry tigers) and ...
Three Practical Ways to Turn Naysayers into Innovators
Innovation Excellence recently featured my article on Negativity Bias, and the best ways to overcome it. Read the entire article on their website, and enjoy an excerpt below. Three Practical Ways ...
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