Articles on Innovation

Ideas To Unlock Your Creative Potential

Ed Harrington

Ed Harrington is CEO and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development. He co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward."

How To Sharknado Your Way To Success: Overcoming Negativity Bias
How To Sharknado Your Way To Success: Overcoming Negativity Bias
September, 2016 Newsletter “I know you're scared. I'm scared too. They're sharks. They're scary. No one wants to get eaten. But I've been eaten. And I'm here to tell you it takes a lot more than that ...
2016 Yale Customer Insights Conference
2016 Yale Customer Insights Conference
We're getting ready for this year's Yale Customer Insights Conference which takes place May 6 - 7 in New Haven, Connecticut. This year's speakers include: Spotify: Eric Solomon, Director - Global ...
How Do You Choose?: An Interview with Yale Professor Zoë Chance
How Do You Choose?: An Interview with Yale Professor Zoë Chance
May, 2016 Newsletter For today's marketer, behavioral economics—the study of the effects of psychology and sociology on decision making—has the potential to deliver exciting new opportunities on ...
5 Questions with Kirsten Lynch, CMO of Vail Resorts
5 Questions with Kirsten Lynch, CMO of Vail Resorts
Kirsten Lynch, Chief Marketing Officer for Vail Resorts and Keynote Speaker at the Yale School of Management 2016 Customer Insights Conference, recently sat down with the Center for Customer Insights ...
Don't Miss Behavioral Economics in Practice
Don't Miss Behavioral Economics in Practice
The Yale School of Management's Center for Customer Insights, in partnership with McKinsey & Company, will host a Behavioral Economics Summit on October 21 and 22. While most of the curriculum will ...
Framing: Beer and Buffalo Wings
Framing: Beer and Buffalo Wings
Our newsletter this month highlights the story of the baby carrot, a product that answered the question, "How might we make an unsellable carrot sellable again?" This question is an example of ...