Articles on Innovation

Ideas To Unlock Your Creative Potential

Emeritus Facilitator Christine Haskins

Christine Haskins is an Emeritus Facilitator and Former Vice President of Customer Experience at Ideas To Go. She worked with customer-centered innovation for Fortune 500 companies across all market categories and industries.

Forness® Thinking and the Most Innovative
Forness® Thinking and the Most Innovative "Yes, Buts"
At every Ideas To Go session, we work to create an environment where every idea is valued. To do this, we use a method called Forness® thinking. This method encourages a mindset and response of ...
How To Generate Ideas With and For Kids
How To Generate Ideas With and For Kids
Working with kids can be fun and very rewarding. Kids’ interests and involvement with technology is changing so fast, it is critical that we involve their voices when coming up with products for ...
Stop Making Your Consumers Yawn—Develop Compelling Claims
Stop Making Your Consumers Yawn—Develop Compelling Claims
Your customers have seen it all. They’re getting thousands of media images every day.  There are more and more commercials and ads telling them why THIS product is just what they need, want and can't ...
How To Develop Concepts that Will Pass in BASES, but Fail in Market
How To Develop Concepts that Will Pass in BASES, but Fail in Market
So many marketers are trying to write concepts that will pass BASES. In fact it often seems like passing is the end goal, when really what marketers want is products that will succeed in the ...
The Innovation Process and Ideation Success: Why Hit a Home Run If You're Not Going to Run the Bases?
The Innovation Process and Ideation Success: Why Hit a Home Run If You're Not Going to Run the Bases?
Ideation = Both Divergence and Convergence This week we came across an article that had several of us shaking our heads. Titled "Please Stop Ideating," the article seems to criticize the ideation ...
Process As Gymnast: Keeping Your New Product Development Process Nimble and Agile
Process As Gymnast: Keeping Your New Product Development Process Nimble and Agile
Preventing the Early Death of Ideas Sometimes there is a real dichotomy in innovation. On one hand, you want to leave open space for new, ground-breaking ideas to develop. You want to create an ...