Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Emeritus Facilitator Cynthia Ryan

Cynthia Ryan is an Emeritus Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

How To Refine Concepts So They Have Greater Impact
How To Refine Concepts So They Have Greater Impact
What does concept refinement have to do with Daniel Day-Lewis? OK, yes, I’m a big fan but bear with me here. I see similarities between his world in the movie Phantom Thread and ours as concept ...
Quaker Sweet & Salty Chewy Bars: A Success Story and Case Study
Quaker Sweet & Salty Chewy Bars: A Success Story and Case Study
After Innovation launches over previous years struggled in the marketplace, The Quaker Chewy granola bar team needed to get back on track. The problem was not lack of ideas or process, but lack of ...
3 Steps To Positioning Success: Matchmaking With The Heart Of Your Consumer
3 Steps To Positioning Success: Matchmaking With The Heart Of Your Consumer
Product Positioning When my sisters and I were teenagers, friends of my parents invited our family to their home for dinner. As different from each other as we girls were, we were united in thinking ...
Bissell Symphony and Superior Clean: A Video and Case Study
Bissell Symphony and Superior Clean: A Video and Case Study
Product Naming to Capture Superior Clean When Bissell needed a name to get their new floor cleaner the attention it deserved, they turned to Ideas To Go. Because their product is unique in its ...
How Ideas To Go Works With Ad Agencies
How Ideas To Go Works With Ad Agencies
Put Our Process To Work with Your Agency Many years ago I worked in a creative agency where a poster with the advice, Practice Safe Design: Use a Concept hung by every desk. Still good advice, but ...
How To Stamp Out Creativity in Business
How To Stamp Out Creativity in Business
How To Discourage Creativity Look around your office. Are people trying to solve problems that are outside their area of responsibility? Is there just too much laughing and teamwork going on? Do you ...