Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Emeritus Facilitator Cynthia Ryan

Cynthia Ryan is an Emeritus Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

Consumer Panels: From Buzzword to Buzzworthy
Consumer Panels: From Buzzword to Buzzworthy
A Better Way To Work With Consumers One of my favorite new buzzwords is upcycling, the practice of converting old into new. I also love the concept; the idea of reinventing something that’s worn, ...
How To Trick Your Brain into Finding Creative Solutions
How To Trick Your Brain into Finding Creative Solutions
Tricks to Encourage Solutions to Come Clear We’ve all experienced the satisfaction of finding a solution to a problem when we were not consciously focused on solving it at that very moment. These ...
Reverse Graffiti and Forness® Thinking: Turning Negatives into Positives
Reverse Graffiti and Forness® Thinking: Turning Negatives into Positives
An Artful Example of Forness® Thinking We’ve all sat in meetings with smart, well-intentioned people who meet every new idea with an instant analysis. “Yes,” they nod, “but…” and they proceed to lay ...
Putting the Mission of Nonviolent Peaceforce into (a few) Words.
We live in a world where a video of a bacon-loving dog plaintively asking, “Oh, no!  The maple kind?” can get more than 130,000,000 viewers. How truly important news could get that kind of attention ...
To Nurture Creativity, Ya Gotta Wonder
While I was in Barcelona a few weeks ago, I came across a provocative idea: an aerial meeting room. Suspended from a crane—offering a sea gull’s-eye view of treetops, the busy harbor and the azure ...
Mixology 101: Why Homogeneity Can Be Counterproductive in Innovation
Mixology 101: Why Homogeneity Can Be Counterproductive in Innovation
Mix Up Ideation By Adding Someone Outside Your Target Audience Homogeneity is a questionable goal in many situations—but it’s particularly counterproductive during ideation. So when our clients are ...