Articles on Innovation

Ideas To Unlock Your Creative Potential

Greg Cobb

Greg Cobb is a Creative Process Designer and Facilitator as well as the creator of Ideas To Go’s Inspire® visual survey platform. Greg has a BA in Sociology from the University of Pennsylvania.  Prior to joining Ideas To Go in 2011, Greg led the US consumer division at a leading global market research firm.  Facilitating innovation sessions and moderating consumer interviews and groups since 2007, Greg has worked extensively in most consumer categories as well as pharma, B2B, and automotive.

Common Pitfalls in Concept Development Part 2: It's Multipurpose!
Common Pitfalls in Concept Development Part 2: It's Multipurpose!
Keeping Concepts Clean Welcome back to Common Pitfalls in Concept Development. In Part 1, I talked about the hazards of taking product customization to extremes. Today I'll cover a second pitfall: ...
Common Pitfalls in Concept Development Part 1: Customize It!
Common Pitfalls in Concept Development Part 1: Customize It!
Avoid Concept Development Hazards During our ideation and concept development sessions at Ideas To Go, we get to work on quite a few exciting new product and service concepts. The energy in these ...
Concept Development: The Oxford Comma Isn't the Issue
Concept Development: The Oxford Comma Isn't the Issue
Developing and Editing Concepts You have spent three long days getting to this point. You cranked out idea after idea. You slugged back the cold remains of your coffee to push through the 4pm slump ...
Inspiration & Stim Panels: Stretch Your Thinking and Inspire Momentum From the Start
Inspiration & Stim Panels: Stretch Your Thinking and Inspire Momentum From the Start
Making the Most Out Of Stim Panels I’d like to start by defining what stim panels are not. Stim panels are not focus groups. The participants are not there to react to concepts—or ideas. The ...
In Innovation, Quantity Leads To Quality
In Innovation, Quantity Leads To Quality
Generating Lots of Ideas Leads to Better Results In our projects we focus on generating lots and lots of ideas before we begin the process of selecting and developing concepts. There are a few ...
Maintaining Momentum and Beating the Seminar Effect
Maintaining Momentum and Beating the Seminar Effect
How To Keep Ideas Alive At Ideas To Go, we always have something new going on—whether it's rolling out new features and capabilities for iCoN® panels, or coming up with new tools to use during our ...