Articles on Innovation

Ideas To Unlock Your Creative Potential

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

The Elements of Creativity in Idea Generation
The Elements of Creativity in Idea Generation
  What are the Creative Components of Idea Generation? We often hear people claim in our sessions that they aren't creative. The simple fact is, everyone can be creative. It’s an art and a skill that ...
Creative Excursions and The World's First Spinning Sunglasses
Creative Excursions and The World's First Spinning Sunglasses
Idea Inspiration and Creative Excursions You never know what will inspire your next great idea. We’ve written before about the many tools and techniques we employ to spark creative thinking and help ...
The 2019 Summer of Behavioral Innovation™ Reading List
The 2019 Summer of Behavioral Innovation™ Reading List
The Best Behavioral Innovation™ Books For the Beach Sunscreen? Check. ✔️ Beach towel? Check. ✔️ Sunglasses? Check. ✔️ Books on Behavioral Innovation™*? We've got it covered.  😎 This summer, slide ...
Why Jumping To Solutions Hurts Opportunity Exploration
Why Jumping To Solutions Hurts Opportunity Exploration
Don't Let Jumping to a Solution Hinder Your Success —First Explore Opportunities from All Perspectives One of the greatest barriers to successful innovation is the trap of “Jumping to Solution.” The ...
Creativity in Opportunity Discovery
Creativity in Opportunity Discovery
Let's Push for Opportunity Discovery We have previously talked about the four elements of creativity in Idea Generation. But when it comes to Opportunity Discovery—the step before idea ...
Tune In: Ed Harrington Interviewed for The Small Business Advocate Podcast
Tune In: Ed Harrington Interviewed for The Small Business Advocate Podcast
Ideas To Go CEO Ed Harrington was recently featured on The Small Business Advocate podcast, hosted by Jim Blasingame. Their first segment covers the many touch points involved in attracting customers ...