Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

Why Jumping To Solutions Hurts Opportunity Exploration
Why Jumping To Solutions Hurts Opportunity Exploration
Don't Let Jumping to a Solution Hinder Your Success —First Explore Opportunities from All Perspectives One of the greatest barriers to successful innovation is the trap of “Jumping to Solution.” The ...
Creativity in Opportunity Discovery
Creativity in Opportunity Discovery
Let's Push for Opportunity Discovery We have previously talked about the four elements of creativity in Idea Generation. But when it comes to Opportunity Discovery—the step before idea ...
Tune In: Ed Harrington Interviewed for The Small Business Advocate Podcast
Tune In: Ed Harrington Interviewed for The Small Business Advocate Podcast
Ideas To Go CEO Ed Harrington was recently featured on The Small Business Advocate podcast, hosted by Jim Blasingame. Their first segment covers the many touch points involved in attracting customers ...
How to Write Winning Concepts
How to Write Winning Concepts
    How to Write Concepts A well-developed concept is both an art and a science. The science comes from having the right elements in the right formula—for positioning concepts that means an insight, ...
Why You Need To Start Questioning Your Fears
Why You Need To Start Questioning Your Fears
image credit: Courtesy of Catherine Ledner / Getty Images Author and "Questionologist" Warren Berger gives our book a shout in his recent article, "Why You Need to Start Questioning Your Fears." ...
Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
Assumption Busting: Breaking The Curse of Knowledge to Uncover Better Ideas
  Most organizations constantly look for innovative thinking, and they regularly ask employees to come up with new ideas. The problem is, they don’t always arm their people with the tools or ...