Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Jill Reiswig

Jill Reiswig is the Content Marketing Manager at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

Top 16 Reasons Why Great Ideas Become Bad Concepts
Top 16 Reasons Why Great Ideas Become Bad Concepts
  Just because you have a great idea doesn't mean you're going to have a great concept. A lot can go wrong in the concept development phase, regardless of how unique or helpful your idea is. Here are ...
2016 Yale Customer Insights Conference in Review: How Companies Use Big Data
2016 Yale Customer Insights Conference in Review: How Companies Use Big Data
As a long-term partner of the Yale Center for Customer Insights, Ideas To Go was pleased to sponsor and attend the 2016 Yale Customer Insights Conference, and (as always) walked away with great ...
The Perils of Wrapping Paper: A Story of Consumer Expectation
The Perils of Wrapping Paper: A Story of Consumer Expectation
Nathan Novemsky, Professor of Marketing in the Yale Schol of Management, says, "People think nice wrapping can never hurt — and they're wrong!" People think nice wrapping can never hurt — and they're ...
For Ideation Success, Decide 5 Things Before You Start
For Ideation Success, Decide 5 Things Before You Start
Set Yourself Up for Ideation Success Warming up before working out, studying to prepare for a test, measuring ingredients before beginning a recipe. In the same way these activities benefit from ...
How Stress Toys Could Be Helping You Focus at Work
How Stress Toys Could Be Helping You Focus at Work
Earlier this summer, we ran a Creative Distraction Challenge asking readers to share their favorite desk toy. Apparently we're not the only ones obsessed with creative play—Julie Beck's recent ...
Turn Your Brain On With Toys
Turn Your Brain On With Toys
Creativity In Motion NYU researchers recently released a study finding that distraction and creativity go hand-in-hand...literally. The research examined how hand movements with common desk gadgets ...