Articles on Innovation

Ideas To Unlock Your Creative Potential

Jill Reiswig

Jill Reiswig is the Content Marketing Manager at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

Creative Training For Your Career: An Interview with a Creative Consumers® associate
Creative Training For Your Career: An Interview with a Creative Consumers® associate
How Has Creative Training Affected Your Life? For more than 30 years, Creative Consumers® associates (CCs) have been one of the leading factors in Ideas To Go's success. While they bring great ...
Sacrifice, Intrigue and Mind-Control: What Product Positioning Is All About
Sacrifice, Intrigue and Mind-Control: What Product Positioning Is All About
“The Aztec believed that sacrifice was necessary to ensure the continuity of the world and the balance of the universe…sacrifice usually involved death by heart extraction. The victims were chosen ...
Innovation in the Workplace: How to Harness It
Innovation in the Workplace: How to Harness It
I recently came across the article "Innovation in the Workplace: How To Harness It" in the Business News Daily. It stated: "It's difficult to find an organization today that would openly reject ...
The Higher Purpose of Doodling
The Higher Purpose of Doodling
Engage Your Brain by Doodling There's growing evidence that doodling is more than just a way to keep your hands busy. A recent CBS Sunday Morning feature covered the topic, and included this info:  ...
Starbucks and Forness® thinking
Starbucks and Forness® thinking
Tastes like Forness® Thinking I recently came across an article in Fast Company about the coffee testers at Starbucks headquarters. It's the job of just seven people to make the final call on 75% of ...
The MacGyver Theorem: Hacking the Fuzzy Front End of Innovation
The MacGyver Theorem: Hacking the Fuzzy Front End of Innovation
Crack the Innovation Code Do you remember the show MacGyver? MacGyver was a government secret agent who would continually trouble-shoot his way out of threatening situations with a sense of ...