Articles on Innovation

Ideas To Unlock Your Creative Potential

Jordan Peacock

Jordan Peacock is a Word Processing Specialist at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

Adventures in Consumer Feedback
Adventures in Consumer Feedback
Discover the Pros and Cons of Your Next Great Idea Back when I was a kid, I fancied myself a game programmer. I was particularly interested on writing up “adventure games”—a sort of ...
The Importance of Capturing Ideas
The Importance of Capturing Ideas
Why Taking Notes is Vital to Innovation When it comes to tips on how to be creative, the first one that comes to mind is, “Take notes.”  I’ve learned that this lesson applies in many different ...
To Get the Right Answer, You Need to be Willing to be Wrong First
To Get the Right Answer, You Need to be Willing to be Wrong First
Be Wrong to Get Right That’s one lesson that I’ve learned in various forms, and which I see in action in truly successful brainstorming sessions.  There’s something about human nature, and the need ...