Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Katie Franke

Katie Franke is a Marketing Communications Specialist and Concept Writer at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

A Year In Review: Our Favorite Posts from 2016
A Year In Review: Our Favorite Posts from 2016
As we wind up 2016, we're taking a look back at our most popular posts of the year. Read on for info on Cognitive Biases, Creativity and the origins of Forness® thinking. All of us at Ideas To Go ...
A Neuroscientist Explores The Illogical Behaviors Of The Mind In 'Idiot Brain'
A Neuroscientist Explores The Illogical Behaviors Of The Mind In 'Idiot Brain'
Last week on NPR's Fresh Air, host Terry Gross talked with Dean Burnett, neuroscientist and author of Idiot Brain: What Your Head Is Really Up To.  The book, included in our recent Summer of ...
Maximize Your Creativity: Think Like a Slinky
Maximize Your Creativity: Think Like a Slinky
Today we want to call your attention to a classic and much beloved toy: the Slinky.    Rewire your brain #ideastogo #slinky A post shared by Ideas To Go (@ideastogoinc) on Mar 10, 2017 at 7:52am PST ...
SXSW 2016: Wish We Were There
SXSW 2016: Wish We Were There
It's SXSW time! If you're heading to Austin, Texas this week, we're jealous. If not.....well, at least we can follow along from afar together. The dates for the 3 categories of events are: ...
TED2016: Dream
TED2016: Dream
The ever-popular TED conference is taking place this week in Vancouver, and this year's theme is Dream. More than 70 speakers will dare us to dream— to "make no small plans." Who can't get behind ...
How Distraction and Creative Play Help You Think
How Distraction and Creative Play Help You Think
Have a penchant for doodling, flipping a felt tip, or bending paper clips? There's a good reason for it—being distracted can help you think. NYU researchers recently released a study finding that ...