Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Liza Babcock

Liza Babcock is a Creative and Marketing Writer at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

The Strength Of 'I Don't Know'
The Strength Of 'I Don't Know'
The Benefits of Saying, "I Don't Know" About a decade ago, I was in a class about facilitation tools and techniques with a bunch of other aspiring facilitators. Each of us, in turn, had to ...
Tækifæri: Iceland + The Land Of Opportunities
Tækifæri: Iceland + The Land Of Opportunities
For my sister’s most recent birthday, we decided to go to Iceland. The Nordic island nation is one of the “it” places to travel these days—and everyone who has gone there has documented it ...
The Meaning of Our Mission
The Meaning of Our Mission
Go From Creative Chaos to Strategic Momentum Mission statements mean something to the people who create them. Ours is no different. It's a statement about what we believe in and why we do what we do. ...
The Art and Science of Concept Writing: Advice from a Professional Concept Writer
The Art and Science of Concept Writing: Advice from a Professional Concept Writer
Concept writing is both a formulaic exercise AND an art form—but finding the right balance between the two can be difficult for those who are unclear about a concept’s true purpose. A concept is ...
Pitfalls in Gift Giving
Pitfalls in Gift Giving
Research by Professor Nathan Novemsky and Yale SOM doctoral student Ernest Baskin helps to explain why we give bad gifts. Ironically, gift giving is one of the rare occasions when focusing on someone ...
Thinking Outside the Electrical Box
Thinking Outside the Electrical Box
I came across a story on NPR that really had my brain circuits firing. It was about how the Amish are adopting the Industrial Age by adapting electrical power tools to fit their way of life, as well ...