Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Liza Babcock

Liza Babcock is a Creative and Marketing Writer at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

David McCullough on The Daily Show
David McCullough on The Daily Show
An Interview with David McCullough Last week, while we were posting about great reads to add some innovation to your summer, one of the authors we recommended, David McCullough, author of The Wright ...
A Fan Letter to Neil deGrasse Tyson
A Fan Letter to Neil deGrasse Tyson
I love continuous learning—especially when it results in either re-igniting my passion for what I do or making me question how I do it. I find that one person does both every time I listen to him ...
Ideas Are Scary
Ideas Are Scary
I came across this video this week, and couldn't believe how perfectly it encapsulates the innovation process. Ideas aren't perfect when they're born—so it takes time and patience to perfect them. ...
Innovation Umami: Tracking Down Delicious Ideas
Innovation Umami: Tracking Down Delicious Ideas
Savoring the Innovation Process In the culinary world, there are five taste sensations. Many are familiar with the first four: sweet, salty, bitter and sour. But the fifth is umami. Its taste is best ...
Ideas To Go Featured on
Ideas To Go Featured on "World's Greatest!..." TV Series
How2Media, the producers of the television show “World’s Greatest!…” recently selected Ideas To Go to be a part of their national television series. The 30-minute program is dedicated to highlighting ...
Remembering Horst: A Truel Innovator
Remembering Horst: A Truel Innovator
Horst Rechelbacher, Creative Visionary Horst Rechelbacher, founder of Aveda, died over the weekend after a battle with pancreatic cancer. I have known him since I was a kid, and had the privilege to ...