Articles on Innovation

Ideas To Unlock Your Creative Potential

Susan Wandell

Susan Wandell is an Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

How To Increase Creativity: Recommendations From Creative Consumers® Associates
How To Increase Creativity: Recommendations From Creative Consumers® Associates
Our Creative Consumers® associates are some of the best in the business at coming up with new ways to see things. During a recent (internal) project, we asked them, "What are some ways you could ...
How To Get the Most Out of Your Consumers
How To Get the Most Out of Your Consumers
Tips for Productive Consumer Co-Creation Once you have committed to working with consumers for opportunity discovery, idea co-creation, or concept development, or course you want to make sure it's ...
When the Focus Group Shoe Doesn't Fit
When the Focus Group Shoe Doesn't Fit
The Right Consumers for Different Occasions We all have shoes in our closet that we like because they look good, but when we put them on, they just don’t fit quite right. Then there’s that other ...
Consumers: Fresh Eyes for Your Business Challenges
Consumers: Fresh Eyes for Your Business Challenges
Look To Consumers for Fresh Perspectives As professionals, it’s often what we know that can keep us from innovating. Think about it: you spend a huge amount of time learning the details of a product, ...
Creative Consumers® Associates: Ideation Role Models
Creative Consumers® Associates: Ideation Role Models
Experience the Voice of your Consumers Every marketer knows that to have a winning idea—whether it’s a new product, positioning or something else—it needs to be firmly rooted in a spot-on, universal ...