Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Tyler Thompson

Tyler Thompson is a Marketing and Research Analyst at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

Quiz: How Innovative Are You?
Quiz: How Innovative Are You?
Some of us grew up optimizing paper airplane designs and building contraptions to turn off the alarm clock without sitting up—and some of us just let the alarm ring until it thought nobody was there ...
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
Consumer Insights and Opportunity Identification Consumer insights are an integral part of marketing and innovation. They direct communications and uncover need states for new products and services. ...
How to Run an Effective Meeting
How to Run an Effective Meeting
The Monotony of Meetings Meetings have a reputation for being unnecessary and mundane, a place for people with authority to establish themselves and lay down their objectives. Most of us have been ...
5 TED Talks for Innovators and Marketers
5 TED Talks for Innovators and Marketers
Image via TED "Ideas worth spreading." That's the tagline for TED, the nonprofit organization behind wildly successful TED Talks. The engaging, brief, and free talks cover a wide range of topics—not ...
Quiz: How Well Do You Know Creativity?
Quiz: How Well Do You Know Creativity?
Creativity seems to be a popular topic in the media and has become increasingly more relevant in the workplace. In fact, surveyed CEOs reported creativity as one of the skills they value most. It is ...
2018 Yale Customer Insights Conference Recap
2018 Yale Customer Insights Conference Recap
The Yale Customer Insights Conference gathers industry leaders from across the globe to discuss cutting edge marketing strategies and how they uncover consumer insights. Ideas To Go has had the honor ...