Articles on Innovation

Our thoughts on innovation, creativity and the Voice of the Customer.

Tyler Thompson

Tyler Thompson is a Marketing and Research Analyst at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

Quiz: Facilitator vs Moderator
Quiz: Facilitator vs Moderator
Our expert facilitators are leaders in innovation. From new product ideation to naming, and from concept optimization to product positioning, they're ready to facilitate any project. But what's the ...
Biased Rationality, Multidimensional Marketing + Moral Outrage in the Digital Age: 2019 Yale Customer Insights Conference Recap #3
Biased Rationality, Multidimensional Marketing + Moral Outrage in the Digital Age: 2019 Yale Customer Insights Conference Recap #3
As you saw in Part 2 of the 2019 Yale Customer Insights Conference Recap, the second group of discussions turned toward consumer insights in the television world, as well as two CMO's takes on ...
Merging Insights, Analyzing Creative + Finding Humor Inside Data: 2019 Yale Customer Insights Conference Recap #2
Merging Insights, Analyzing Creative + Finding Humor Inside Data: 2019 Yale Customer Insights Conference Recap #2
As you saw in Part 1 of the 2019 Yale Customer Insights Conference Recap, the first three discussions focused on using technology to connect with consumers and elevating the role of consumer ...
Unlearning Habits, Interpretable AI, and Tinder For Concepts: 2019 Yale Customer Insights Conference Recap #1
Unlearning Habits, Interpretable AI, and Tinder For Concepts: 2019 Yale Customer Insights Conference Recap #1
You’re bound to walk away from the historic Yale campus with a notebook full of new ideas after being surrounded by leaders in insights and marketing. There’s no way around it—listening to the ...
Quiz: How Innovative Are You?
Quiz: How Innovative Are You?
Some of us grew up optimizing paper airplane designs and building contraptions to turn off the alarm clock without sitting up—and some of us just let the alarm ring until it thought nobody was there ...
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
What Marketers and Innovators Can Learn from the Rise of Photo-Sharing
Consumer Insights and Opportunity Identification Consumer insights are an integral part of marketing and innovation. They direct communications and uncover need states for new products and services. ...