Outsmart Your Instincts co-author Beth Storz recently shared her Cognitive Bias expertise during an interview with School For Startups host Jim Beach. Hear about the Behavioral Innovation™ approach, how Negativity Bias prevents problem solving and saying "yes" to ideas, and most importantly, how to overcome innovation-killing biases of all kinds. 

Click here to listen in. Beth's portion begins at 21:50.


Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.