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Innovation Process Facilitator and ITG President Beth Storz was recently interviewed by Stephen Woessner of Onward Nation, a podcast that helps listeners learn how top business owners think, act, and achieve. Listen to the complete discussion here

During the interview, they cover:

  • What Cognitive Biases are
  • The Cognitive Biases that impede innovation
  • How to overcome the Cognitive Biases and get your business to the next level
  • How the Negativity Bias holds back innovative thinking
  • The power of using positive words to trick the brain into problem solving
  • What the Curse of Knowledge is and how it puts constraints on innovation
  • How the fear factor can hold you back from trying new ideas
  • Understanding that you alone do not have all the answers is a critical skill to master
  • The impact of surrounding yourself with those who are smarter than you
  • The importance of continuous improvement within your business

Get the inside scoop and listen to the podcast on the Onward Nation website.

Want to learn more about how Cognitive Biases impede on innovation? Visit the Oustmart Your Instincts webpage.

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.