The way you see the world—your Frame—influences how you perceive information and act in any given situation. But what if your Frame is wrong? Six photographers were told to photograph the same man—and each was told a different story about the man's background. This is an example of Framing, one of the Cognitive Biases that get in the way of innovation, in action. Because each photographer was given a way to perceive their subject, what they see, and thus what they create, changes.
Adam Hansen is an Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.