Here's all our best writing on consumer panels and focus groups, now available in one handy-dandy post for your reading pleasure! Whether you're a seasoned pro or a newbie, you're guaranteed to find something helpful and interesting. Happy Reading!
Does it seem like focus groups are really just eight consumer interviews that happen to take place in the same room? Facilitator Greg Cobb examines why focus groups tend to kill creativity, and shares ways to keep the creativity alive.
When it comes to consumer feedback, it can be difficult to get beyond the quick read, snap judgments. Word Processing Specialist Jordan Peacock explains the value in working with consumers who can offer real solutions and ideas for improvement.
The idea of talking to consumers isn't new, but not every group of consumers can co-create ideas in addition to offering reactions. Facilitator Cynthia Ryan explains that trained consumers—and the valuable insights they offer—are worth buzzing about.
Why are consumer panels so hot these days? Marketers appreciate the value of Voice of the Customer-based innovation—and there's a consumer panel of every type and size to fill that need. Ideas To Go's iCoN® Panel Director Christine Haskins examines the pros and cons of the most common types of consumer panels, and discusses the benefits of utilizing creativity-trained consumers.
How can you get the most out of your Consumer Panel? Facility Manager Eden McEwan provides a few pro tips on how a little TLC can keep consumers engaged, energized and idea-producing throughout the day.
Did you find anything that was particularly helpful? Want to know more, but don't see an article that helps? Let us know in the comments and we'll get back to you!
Katie Franke is a Marketing Communications Specialist and Concept Writer at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.