Have a penchant for doodling, flipping a felt tip, or bending paper clips? There's a good reason for it—being distracted can help you think.
NYU researchers recently released a study finding that distraction and creativity go hand-in-hand...literally. The research examined how hand movements with common desk gadgets can actually impact cognitive functioning—improving focus and sparking fresh ideas.
One of our favorite ways to leverage this concept is through toys that keep hands busy. We always have plenty of fun, fidgety items around during our projects—it’sjust one of the ways we spark creative thinking to help our clients come up with great ideas.
Check out our posts on the topic—as well as a few from Fast Company, the Wall Street Journal, and the Science World Report—below.
Sometimes, we just need to let go of the thinking brain and let the unconscious brain take over. In this article, Maria Popova of Brainpickings shares research on the connection between daydreaming, mind-wandering and creativity.
Here are some additional articles on the topic of creative play by other sources we love.
Creative geniuses may have a bit of trouble concentrating and now, scientists have figured out why. They've looked at real-world creativity and found that it may be associated with a reduced ability to filter "irrelevant" sensory information.
Katie Franke is a Marketing Communications Specialist and Concept Writer at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.