We have previously talked about the four elements of creativity in Idea Generation. But when it comes to Opportunity Discovery—the step before idea generation—many breakthroughs happen when you creatively explore the opportunity before you create the ideas.
From an early age, we are trained to look for quick answers and jump right to solutions before we thoroughly examine the real opportunity. According to Ideas To Go emeritus facilitator John Pfeil, “Several clients who have gone through our Creativity Training experienced the biggest ‘ah-has’ when it came to using creativity to challenge and shift their opportunity paradigm.”
To determine where the greatest opportunity lies, it is first helpful to understand that there are different levels of Opportunity:
And when it comes to discovering Opportunities—whether it’s well-defined or fairly nebulous—here are some of those key creativity tools:
In the end, when you apply creativity at the beginning of the Opportunity stage, you can uncover all the divergent paths around the Opportunity that you may not have seen before—so you can capitalize on the one that's best for you.
This post was originally written by Facilitator Emeritus John Pfeil. Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.
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Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.