Earlier this month I had the opportunity to moderate a discussion at this year's Yale Customer Insights Conference. The panelists offered unique perspectives on digital and sharing economies, how they influence consumers’ lives and how they have changed the way companies are doing business. From the program:
"In 2015, the digital and sharing economies are still in their infancy. As an increasing share of commerce shifts online, and resource-sharing startups such as Uber and Airbnb continue to disrupt long-established industries, significant questions are being raised about the impact these changes will have on our economic future. Ideas To Go President Beth Storz led a guided discussion where industry leaders Bob Adams, Senior Director, Visa, and Richelle Parham, former CMO of eBay address the rise of these economies, the consumer insights behind their growth, and the impact they will have on our culture."
Check out our discussion here!
Beth Storz is President and Innovation Process Consultantat Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.
Beth Storz is President and Innovation Process Facilitator at Ideas To Go. She co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward." Beth has been a guest on many innovation podcasts and her work has been featured in media outlets such as HuffPost and Fortune. Beth holds a BS in Business Management from Cornell University and a MBA from New York University’s Stern School of Business, and has worked in brand management at some of the premier consumer packaged goods companies—including Unilever, Kraft and Nabisco. Since joining Ideas To Go, Beth has established herself as a leader in the Innovation landscape and designed and facilitated projects for hundreds of companies—from CPG to financial services to pharmaceuticals.