Ideas To Go is delighted to announce the transition to a fully distributed work model. Joining organizations across the globe, Ideas To Go is adopting a work-from-where-we’re-needed philosophy, both in person and online. “By shifting away from having physical office spaces near downtown Minneapolis, Minnesota and in Morristown, New Jersey, we are allowing for greater freedom in venue choice so we can use environmental inspiration as a creative advantage for our clients,” says President Beth Storz.
“The opportunity to build creative experiences in unique venues anywhere in the country is extremely exciting. We started this trend before April with projects in a brewery in Austin, Texas, a gourmet-kitchen-centric estate in New Orleans, and a historic loft with incredible views in Washington, D.C. Ideas To Go has always believed that ‘environment matters,’ which is why we scout locations for clients that relate to and enhance the product or topic. We can’t wait to see where we can take our clients next—both physically and innovatively,” says VP of Operations, Greg Cobb.
The move to a fully distributed approach also better supports Ideas To Go’s extensive online project experience for clients, “We’ve been experimenting with technology as early adopters from the get-go,” says VP of Technology Alex Kopacek, “and we launched Videation® services nearly ten years ago to jumpstart video-based ideation. Then we moved to Microsoft Teams and Zoom to create better systems of communication and collaboration. We are continuously iterating our own proprietary online platforms, including e-deation® services for idea collection, organization, and concept development, and Inspire® Consumer Insight Accelerator for opportunity exploration and identification.”
President Beth Storz adds, “The flexibility that this transition provides our employees and clients is an enormous contributor to both quality of work-life balance and the innovation experience. And, we can continue to leverage our nationwide network of Creative Consumers® associates, iCoN® consumers, and trained panelists and experts in new and exciting ways.”
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Ideas To Go is an innovation agency that leads start-ups to Fortune 500 companies through insights exploration, ideation, and idea and concept development while incorporating the voice of the consumer.