The Yale School of Management's Center for Customer Insights, in partnership with McKinsey & Company, will host a Behavioral Economics Summit on October 21 and 22. While most of the curriculum will be presented by Yale SOM's behavioral economics faculty, one panel will discuss how these new ways of approaching problem solving and consumer insights looks outside of academia—with the Behavioral Economics in Practice — Panel Discussion.
This McKinsey-moderated panel of leading industry experts will discuss topics such as: 1) Creating successful test-and-learn programs; 2) Rethinking customer engagement; 3) Overcoming customer inertia. Expert panelists include:
PepsiCo - VP of Global Insights & Analytics—Shyam Venugopal
Hewlett-Packard - VP of Marketing Strategy and Global Insights—Kevin Bolden
The Summit is intended for director-level managers in marketing, branding, insights, innovation, product management, strategy, or communications roles.
"Behavioral economics is a fast-growing field, and new research is constantly shaping the way we understand consumer behavior and how that understanding can impact business decisions...a new lens that can fundamentally change how leaders approach product development, communications, innovation and insights." —Ravi Dhar, the George Rogers Clark Professor of Management and Director of the Center for Customer Insights.
Don't want to miss the panel discussion? Best 1-Day Pricing Available to Ideas To Go Clients:
Date: October 22, 2015 at NYC Yale Club
Ideas To Go 1-Day Rate: $500 (Regular: $995)
Simply enter ITG_Rate into the discount field on the registration page. (Note: Discount cannot be combined with any other special rate.)
Ed Harrington is CEO and Innovation Process Facilitator at Ideas To Go, an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development. He co-authored the book, "Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward."