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A columnist from Entrepreneur magazine sat down with Ideas To Go President Beth Storz to discuss the best way to drive tech innovation. Originally the article was only available in print, but has since been added to the Entreprenuer website. Below is an excerpt from the complete article. Enjoy!


How do I get my employees and teams to think about adopting tech innovation?

Make sure everyone has the right mindset. It's easy to poke holes in any idea, so your team needs to suspend judgement. First, identify what's good in an ideas—what you like, where you see potential. 

Deal with the "yes buts," such as "Yes, but it's too expensive," by turning those concerns into problems to solve, like, "How might we make it more affordable?" 

This tricks the brain into coming up with solutions instead of blasting good ideas out of the sky.

How does innovation management software help?

Most of these programs help you collect, organize and develop concepts. It allows multiple users to add ideas and tweak existing ones at any time. You can use it to quickly evaluate ideas and interest in them by allowing users to vote their co-workers' or customers' ideas up or down. And since everything added to the platform is warehoused, teams can build on concepts for evaluation whenever they'd like.

Ok, but how do I make sure it doesn't turn into a company time suck?

Designate specific goals, projects, initiatives, times and expectations. If it feels like you are wasting time, then open and shut the sessions so people have a time limit on when they can enter ideas and/or evaluate them.

Click here to read the whole feature.


Beth Storz is an Innovation Process Consultant and President at Ideas To Go, an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.

©2015 Ideas To Go, Inc. All rights reserved.

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.