Cognitive Biases make innovation difficult. From the momentum-killing lead shoes of Negativity Bias to the limiting blinders of Availability Bias; from the “stay-in-bounds” invisible fence of Conformity Bias to the revisionist history we get from the Curse of Knowledge, we see these biases every day, unnecessarily making the challenge of innovation trickier. And at ITG, we are far from immune—we see it in ourselves daily
Imagine how much energy you could redirect into more purposeful innovation if you could free yourself from the unnecessary constraints of these nonconscious drives. Status Quo Bias is like balloon ballast that keeps you from getting off the well-trodden ground. Confabulation is like having to recreate what happened with a host of unreliable eyewitnesses, each conflicting with the others in vexing ways. Confirmation Bias is like the royal courtiers in “The Emperor’s New Clothes” who strain to keep the agreed-upon reality instead of seeking out what’s really going on. And nonconscious Framing errors give us a view similar to the official tour of a totalitarian state by visiting foreign dignitaries—it’s what you don’t see that distorts understanding.
It’s hard to make sense with a distorted map that no longer describes the true territory.
Without these cognitive obstacles—see the Behavioral Innovation™ approach—you are free to move about and do your best innovation work, and can create products and services that are informed by how your audience actually thinks and acts.
The Behavioral Innovation™ Webinar Series
Register for the Behavioral Innovation™ Webinar today! This webinar is designed to provide the tools that overpower the various Cognitive Biases that impede on innovation so teams can generate better ideas.
Adam Hansen is co-author of the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward," and Innovation Process Facilitator at Ideas To Go – an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development.