Outsmart Your Instincts Podcast Episode 2 Availability Bias

Beth Storz, President of Ideas To Go, joins colleague and co-author Adam Hansen on Episode 2 of the Outsmart Your Instincts Podcast. Listen as they discuss examples of—and define—Availability Bias and provide techniques to overcoming it during innovation.

Availability Bias definition: how our minds retrieve information from the most recent memories first. Along with the most recent events, emotionally charged memories are also easily retrieved. In other words, what’s available is what’s easy to recall.

For more episodes of the Outsmart Your Instincts Podcast, listen on Apple Podcasts, Google Play Music, or Online

Want to learn more about how Cognitive Biases impede on innovation? Visit the Oustmart Your Instincts webpage. 

Ideas To Go

Ideas To Go is an innovation agency that works with Fortune 500 companies in ideation and concept development to incorporate the voice of the consumer.