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The Behavioral Innovation™ Approach

The Behavioral Innovation™ Approach finds the shorter list of instincts and combinations of instincts behind the multitude of behaviors of your customers and your teams. It deals with human complexity in a systematic way, and offers plenty of room for experimentation and iteration. Human complexity doesn’t prevent us from making sense of our products or market spaces, but rather invites us to employ a comprehensible list of principles that move us forward with greater confidence. It invites us to play and experiment instead of litigating inflexible precepts. It’s perfect for doing your best work in innovation.

Behavioral Innovation™ offers articles of experimentation that are grounded in established human science, and gives as a systematic way to improve, test, and continue forward. Dealing with what’s actually going on when it comes to human cognition and action increases our odds that experiments, prototypes, and conversations with our audience will be more productive. Having this understanding frees us to be more generative, and with a purpose. 

The Behavioral Innovation™ Webinar Series

Register for the Behavioral Innovation™ Webinar today! This webinar is designed to provide the tools that overpower the various Cognitive Biases that impede on innovation so teams can generate better ideas.

Register for the Behavioral  InnovationTM Webinar

Adam Hansen

Adam Hansen is co-author of the book, "Outsmart Your Instincts: How the Behavioral Innovation™ Approach Drives Your Company Forward," and Innovation Process Facilitator at Ideas To Go – an innovation agency that works with Fortune 500 companies to incorporate the voice of the consumer in ideation and concept development.